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An Evolving Christian Retail Show Wraps Up in Atlanta

The International Christian Retail Show met in Atlanta July 10-13. CBA—the association of Christian stores, which produces the show—reported total attendance of just under 5,000, a 6% increase over last year’s convention in St. Louis, despite the widespread perception of exhibitors and attendees that the show continues to shrink. As Christian specialty stores continue to struggle, it was certainly a shadow of the 1999 convention in Atlanta, when attendance reached an all-time high of more than 15,000. The association has seen some growth, according to CBA executive director Curtis Riskey, who was overseeing the show for the second time since taking the helm in 2009. He told the  PW  there were now about 1,100 members, up from the 1,000 he cited last year. Asked about store attrition, he and CBA board chair George Thomsen, owner of The Harvest Store in Riverside, Calif., said there had still been a net loss, but that new stores also were opening. CBA offered a Retail Academy training day at the convention, which was attended by 150 people, both existing and prospective store owners. Riskey and Thomsen said the training sessions were received enthusiastically, as was the newly streamlined Express Pass registration process, which eliminated the long first-day lines of past years. CBA reported booth space and exhibitors essentially the same as last year, though international exhibitors and attendance each were up about 15%. There was less doomsday talk this year from exhibiting publishers--as with BEA, they have accepted that the show no longer has the same purpose, but most say it is valuable for reasons other than selling books. Saying the convention was “fun again,” Baker Publishing Group v-p of sales and marketing Dave Lewis said they approached it with a “changed strategy.” Said Lewis, “We’re here to build relationships—with agents, authors, other publishers, and others.  So we bring more rights people and fewer sales reps.” Like most other exhibitors, Baker has scaled back its footprint on the floor, but its exhibit now includes private meeting rooms. Baker posted gains of 11% company-wide in the past fiscal year and 30% for its Revell imprint, “despite the fact that sales of  90 Minutes in Heaven  are slowing,” Lewis said.

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