Silver Brand Jeans

Clements Ribeiro gets into shape with Evans

But one "marriage" in the Arcadia boss's fashion empire can be totally confirmed: Clements Ribeiro for Evans. Yes, the much loved design duo of Suzanne Clements and Inacio Ribeiro, whose eccentric-chic winter 2011 collection of heraldic embroideries, 1940's shapes, jewelled twinsets, military details and exuberant prints, was one of the highlights of London Fashion Week in February, will be designing for the plus-size chain from early next year. It is a welcome return to the high street for Suzanne and her Brazilian-born husband, Inacio, who met at Central Saint Martins, launched their label in 1993, and were one of the pioneers of the Young Brits at Topshop fashion movement more than a decade ago.

The couple are far from fazed at designing for the size 14-32 market.

"Style is not about size, it's about shape and creating beautiful clothes that girls and women will feel great in. It's what we've always done," said Suzanne, at a dinner to launch the design duo as the new 'stars' of the plus-market.

Their focus on shape is perfectly in tune with Evans' latest initiative for the coming autumn/winter season.

For, while the first Clements Ribeiro collection for spring 2012, will not be available until March, in the meantime, customers can revel in the specialist chain's new 'What's Your Shape?' approach to fashion retailing. Over the last year, researchers interviewed more than 5,500 girls and women the length and breadth of the country, and identified four body shapes to celebrate curves: Pear, Hourglass, Apple, and Busty. Of course, this terminology has been used before. The difference, this time, is that Evans has created four new 'cutting blocks', based on real women, and the new autumn/winter collection has been specifically grouped into capsule ranges to flatter each of the different shapes. Customers will be given advice on which "shape" they are, and then guided to the pieces which best flatter as well as fit their curves. A customer panel of 54 women from all over the UK will monitor the campaign and provide regular feedback.

"Shopping purely by size can be confusing and demoralising," says brand director, Fiona Ross, "because everyone one of us has a unique figure. It's more about addressing your shape and finding the best styles to suit. Our research showed many women felt they were being judged on their size, or else they worried people thought they were just fat, or lazy. We want to put the pleasure factor back, promote a positive body confidence message, and help curvy women identify, shop and dress for fabulous shape and confidence.

Saving on JUNIORS FLARE Jeans:Silver Jeans Junior's Frances Flare ...

I love Silver jeans. I have all kinds and find that some are nicer than others. These are top notch! They have a nice, thick, quality feel to them, yet are super soft right out of the box. They feel as if they have been already been worn to the softest, broken in perfection. The distressing on the thighs is VERY minimal. They have that wonderful Silver Jeans stretch to them that flatters a gals figure so well.

I am 5’6″ and the 31 inch inseam hits me just lower than the top of my foot, past my ankle. They are the low-rise, red-label (slim fit). Typically, the lower fits don’t end up being quite as flattering on me as the mid-rise fits, but these look AWESOME! They are not so low that I spend all day pulling up the back of my jeans. The trick I have found is if you’re between sizes, to go with the smaller size on the Silver Jeans with a regular fit, and on red-label/slim-fit/low-rise go to the higher size. I am between a 31 and 32, so with these, the 32′s were perfect!

Love these!!!

ELLEgirl

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